Virgin Mobile has teamed up with satirical news site Betoota Advocate to ‘avo-cate’ for millennials and fight for their right to enjoy smashed avo on toast.
In promotion of Virgin Mobile’s latest data offering, a team of avocado farmers are standing up for their best customers and demanding the vilification of avocado-eaters comes to an end.
The two-minute campaign is filmed in the style of a “Breaking News” item, interviewing various avocado farmers.
“We are absolutely ‘devocado’ about the treatment of millennials,” one farmer says.
Betoota founders Clancy Overell and Errol Parker encourage viewers to use their data to stand up to the criticisms made of young Aussies with conversations shared to #AvoFairGo.
As part of a native content series, the duo will also investigate the real woes faced by young Australians and why they deserve a fair go.
“The way we use data is changing. Aussies need a fairer data offering that works for them and suits their lifestyle. They need data on their own terms. Fair Data uses the combined power of Virgin Mobile’s data products to give Aussies a fairer and more flexible data experience that works together,” Virgin Mobile CEO James Gully says.
Virgin Group founder Richard Branson has also weighed in on the debate in a light-hearted interview with The Betoota Advocate where topics faced by our “avocado-eating young people” were debated.
“Fairness has always been part of our DNA, it’s in everything we do from the products we sell to the partnerships we enter into. We believe in a fairer and more flexible data offering for all Aussies. After all, we don’t just want to play the game, we want to change it for good,” Gully says.
The Betoota Advocate has been moving into the branded content space, first pairing with Grow Super to spruik super to millennials.
Creative collective included: Eleven, Emotive, TBWA, UM & WiTH Collective.
Customer: WiTH Collective
PR & Social: Eleven
Radio, Digital, In-store: TBWA
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