Victoria Against Violence launches new ads in wake of tragic Melbourne death

Josh McDonnell
By Josh McDonnell | 21 June 2018

The Victoria Government has released a new series of ads as part of its 'Call it out' campaign.

Two new ads have been released by Victoria Against Violence, targeting men and the role they can play in affecting change in how other men behave around, speak about and treat women.

The campaign follows last week's tragic death of 20-year old Melbourne comedian Eurydice Dixon.

Since the rape and murder of Dixon, discussion has been raised on the message being put forward to women and their personal safety.

The argument has surrounded 'victim blaming', with news outlets arguing that it isn't simply the responsibility of women to ensure their own safety, efforts need to be made around the role men play.

The latest ads tackle 'in public' situations, following previous ads about 'work' and 'play'. The ads look at situations in which one man is behaving inappropriately towards a woman.

In the ads another man, either a bystander or friend stuggles with an internal debate as to whether he should say something.

"Go on give your big speech then, it doesn't have to be something that big," one man ponders as his friend at the bar makes vulgar remarks about a bartender.

Another shows a man giving a woman on a bus a lingering stare and another male passenger asking himself "Should I say something? There's no crime against looking at someone." before stepping in front of the other man's line of sight.

Each ad ends with one man 'calling out' the other on their behviour.

The Office of the Premier of Victoria has been contacted for comment on the timing of these ads.

Last week, The Project host Lisa Wilkinson delivered an empassioned monologue outlining her thoughts on the matter, describing the fear she feels for her own 20-year old daughter, critising the "be aware of your surroundings" mentality adopted by police.


On last night's episode of Tonightly with Tom Ballard, the show sarcastically joked about the matter, indicating that the best solution is a new 'lock-in law' designed to keep men off the streets.

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