Cancer Council has appointed VCCP Sydney to develop a national campaign to raise awareness of the broad range of work the charity does.
The pitch, which completed earlier this year, was for a major push slated for early 2018 that will touch on Cancer Council's research, prevention, support and advocacy remits.
Kristofer Rogers, director of marketing and fundraising for Cancer Council Australia, says: “Cancer Council is a household name in Australia, yet most people don’t realise just how much we do. We lead the way with research and advocacy, but we also run prevention programs like SunSmart and amazing services like rural patient transport. So we were looking for an innovative approach to communicate the breadth of the work we undertake and the VCCP team delivered that. We are very excited to be working with them.”
VCCP CEO Andrew Holt says: “Cancer Council is an iconic brand and its work saves and improves lives - they work tirelessly across Australia to fight cancer everyday. This campaign is a big milestone for the organisation, as all states and territories are collaborating to deliver a vital message to Australia. We are humbled to have been chosen to partner with them.”
VCCP, which is currently the AdNews Small Agency of the Year appointed Kim Feitelberg earlier this month as executive planning director. She joined from BMF.
Previously, she was executive planning director at Ogilvy Cape Town, which was the most awarded agency at the Effies for five consecutive years.
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