VCCP and ZO get wired with Appliances Online

By (incomplete) | 1 August 2014

Creative agency VCCP and media agency ZenithOptimedia have been handpicked by digital store to drive its brand awareness.

They have been appointed to the retailer's creative and media accounts without a pitch.

The two agencies have previously worked together to launch Compare The Market into the Australian market via the meerkat campaign.

VCCP managing director Peter Grenfell said: “Appliances Online is a business that has set world-class standards for how to build a successful online operation. We’re looking forward to helping to tell this story to a wider audience.”

ZenithOptimedia chief operating officer Andrew Sherman added: “We are delighted to be working with such a growing and successful business and one with shared values.”

And James Fleet, chief marketing officer at Appliances Online, which was founded in 2005, said: “Appliances Online has continued to grow from strength to strength and I am looking forward to working with VCCP and ZenithOptimedia to educate more Australians about our unique offering and exceptional customer service.”

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