With Ford no longer throwing money into the V8 Supercars and the broadcast of races to be handled by Foxtel and Network Ten from next year, the sport has taken the opportunity to reinvent itself with a new brand identity.
Branding and design agency Hulsbosch has created a new logo for V8, which will be rolled out across the sports' corporate communications prior to the first race of the new season in February next year.
V8 is being aired live on Foxtel for the first time and returning to Ten this season after being aired on Seven in previous seasons It is also introducing new engine configurations and with Ford to pull funding from the sport from the end of next season, the time was right for a rebrand, it claimed.
Hulsbosch said the final design was settled upon after "vigorous consumer testing" with research groups around the country.
“An unforgettable and exhilarating race experience, touring cars' new icon colouring of ‘red’ displays a notion of fast and furious speed," Hulsbosch executive creative director Hans Hulsbosch said. "Thrilling trackside showdowns are represented in the curvature of the ‘S’ and combines with a signature of intensity to drive through the ‘esses’.
"From the side positioning, the ‘C’ represents the strategic thinking and power of the V8 Supercars Championship. Primarily the unique brand is a reflection of the courage of our Australian-based speed heroes."
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