UnLtd raises record $10.5m for charity

By Caoimhe Deering | 22 August 2018

UnLtd, the media marketing and creative industry’s social purpose organisation has generated a total of $10.5 million dollars for social impact in the 2018 financial year.

This is an increase of 21% in the total value of funds, services, inventory and time donated by the media, marketing and creative industry compared to 2017.

IPG Mediabrands CEO Danny Bass and board member of UnLtd said: “Once again, our industry has shown its generosity with another record-breaking year in contributions to UnLtd’s charity partners."

This growth in funds is largely attributed to a corresponding growth in corporate partners and an in increase in fundraising through events and media inventory donations.

UnLtd in partnership with MFA have scheduled an accompanying event to celebrate with this week's announcement. The inaugural 'Big Dream' event will celebrate the major impact that the industry has had and showcase the positivity that has come of it.

“There is so much generosity in our industry and it’s something that should be acknowledged and celebrated," MFA CEO Sophie Madden said.

Held on the 15th of November, the event aims to bring the industry together to highlight individuals and companies who have contributed to the impact that has been generated.

At the event, guests will hear stories of how the industry’s generosity has reshaped young people’s lives.

Completely for charity, this event will bring together the entire industry to celebrate and collaborate to help even more children and young people at risk. 

It's a key fundraiser for UnLtd and their charity partners as they head towards their goal of $100m in social impact by 2021.

UnLtd CEO Chris Freel said: “We’ve seen a surge in demand from individuals and organisations wanting to get involved and give back to the community, which has resulted in the biggest year yet. Since our launch, we have now generated over $45m to social impact and our aim is to make it $100m by 2021.”

Below are the major places to which the funds raised over the FY2018 have gone to:

  • Helped keep kids out of prison and off the streets through funding critical outreach program for Whitelion supporting over 100 young people living rough on the streets of Sydney each week
  • Gave rural young people disengaged from education valuable life and employment skills by funding a welding training program and building a mobile office at BackTrack
  • Provided children suffering from severe trauma access to critical trauma therapy through the funding of the Be Centre Arts Club project
  • Helped batyr smash the stigma around mental health by running 25 school programs reaching over 3,700 high school children, funded by UnLtd corporate partners
  • Launched the UnLtd: Talent Rise program to tackle youth unemployment with 6 young people already placed into employment within the media, marketing and creative industry
  • Supported Mirabel in breaking the cycle of drug abuse by funding an alumni program to provide mentoring for children orphaned or abandoned due to drug abuse
  • Funded creative writing workshops by  Sydney Story Factory  for 70 marginalised teenagers in Shalvey in Blacktown to develop their writing skills and confidence to find their voice and shape their future
  • Raised brand awareness and funds for batyr, HeartKids, Pyjama Foundation, Sydney Story Factory, Mirabel, Weave and Youth Off The Streets through national campaigns
  • Through setting up and managing successful corporate partnerships, helped charities grow and scale up to support thousands of vulnerable children and young people

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