Former Kellogg chief marketing officer, John Broome, has resurfaced at Unilever to take the top marketing job at the FMCG giant.
Broome exited Kellogg in October and has been name vice-president and CMO for Unilever, effective 15 February 2016.
He will be tasked with leading Unilever’s marketing function in Australia and New Zealand and will also join the Unilever ANZ leadership team.
It was announced last month that Unilever was restructuring its Australian marketing function to bring two former marketing director roles together and see a CMO role created.
See the full announcement below:
Unilever Australia and New Zealand (ANZ) has appointed John Broome as Vice-President and Chief Marketing Officer, effective from 15 February 2016. Broome will lead Unilever’s marketing function in Australia and New Zealand and will also join the Unilever ANZ leadership team.
John brings over 25 years of brand marketing experience across FMCG categories including food, confectionery, home and personal care, having worked with a number of global companies including Kellogg, Reckitt Benckiser and Nestle in Australia and internationally.
Clive Stiff, Chairman and Chief Executive Officer of Unilever Australia & New Zealand said: “John’s extensive local and global experience in FMCG marketing and his passion for building brands with purpose will be instrumental as we continue to drive sustainable growth in Australia and New Zealand. I’m delighted to welcome him to the team and congratulate him on his appointment.”
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