There's a new body on the block and it's formed to give creative women a voice and a chance to crack briefs they may not have been given the chance to do previously.
Named Unfkable, the global group was founded by Jane Evans and in three days it found and united scores of senior creative women across the globe, including in Evans hometown Sydney and current London location, who are offering their skills to clients who want to give female creatives a chance to look at their brand's challenges.
Speaking to AdNews, Evans said the group had a soft launch last week in London, however decided to go live officially after the Leo Burnett's 'seven white men on a couch' controversy.
“We're not angry and we don't blame the blokes but the situation happened, and it has to change otherwise the industry is going to die,” she said.
Evans labelled the fact that Leo Burnett is still refusing to comment as “embarrassing” and asks what their clients must think.
“I know clients are desperate for diversity in their creative departments, I know they want this,” she said. “The women I'm talking to, no one is talking to us, no one is approaching us, we're out there, we're winning and we're being ignored.”
The group isn't looking to take clients away from agencies, it just wants female creatives to be given a shot at work they may not get a chance to do, so they can get noticed and move up the ladder based on their talent.
To spread the message, Unfkable created a campaign to spread the word, with the work's tagline being: “How can your brand stand out when you employ the same tools as your competitors?”
“It's taken us three days and we've pulled together almost all of the senior women in Sydney because we're connected and we talk,” Evans explained. “We thought rather than getting angry and fighting we wanted to fight with our reactivity in a very short amount of time we've created an incredible amount of work very quickly.”
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