Creative leaders from across the globe have joined forces to launch Global Creative Review following the United Nation’s open brief to creatives.
Global Creative Review is an online platform which connects people answering the brief to three creative leaders from different continents to gain cultural insights and feedback on their ideas.
By having leaders from different parts of the world review the work, the initiative hopes to inspire creatives to create “truly universal” work that will resonate with global citizens.
On the initiative’s website, Belgian agency Supermachine NV who was behind the idea, said: “We are not doing this for the fame or the amazing case movie. We are doing this to help push the UN ideas and to gather feedback around the globe.”
More than 200 creative leaders have already signed up to donate reviews to those submitting work to the UN’s brief.
M&C Saatchi chief creative officer Cam Blackley, DDB regional chief creative officer Damon Stapleton and BWM Dentsu executive creative director Asheen Naidu are among the local Australian creative leaders who have put their hand up to review ideas.
Creative leaders who are willing to donate a maximum of three reviews a day can sign up on the website.
If you have an idea for the brief you would like to have reviewed, you can submit it here.
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