This week in Brisbane world leaders gather wearing traditional Chinese dress, making them look like they’re about to step on board the Star-Trek Enterprise at the G20 Summit. Vladimir Putin and Tony Abbott have been caught in some awkward, family photo encounters that will no doubt be used for blackmail purposes by loved ones, and the whole lot of them will boldly go where no leader has gone before while discussing some economic and political issues.
Meanwhile, the general public is left with multiple blockades and exclusion zones making their work commute impossible and the inconsolable envy that they, unlike the leaders, don’t get to ride in a motorcade to work. Viewing this as a clear marketing opportunity, Uber is on hand to help.
They’re calling it an Ubercade and they’re giving the general public the opportunity to ride in a sleek, heavily tinted sedan, flanked by two SUVs. Just like a President. The best part is it’s free.
For today only the Uber app will feature an ‘Ubercade’ option. Users can request a ride and then share it using #Ubercade. The ride will be in high demand and while it’s not designed to get you from A to B, it is designed to make you feel like a boss.
Go forth and prosper.
For more news:
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Opinion: Social commerce is coming - are you ready?
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Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.