Uber hunts marketing lead to drive local strategy

Sarah Homewood
By Sarah Homewood | 17 May 2016

Uber is hunting a local marketing lead to drive the marketing strategy for the ride sharing app in Australia and New Zealand.

The local arm of the global brand is searching for a marketing director to be based in Sydney, with the marketer tasked with launching innovative fully integrated marketing initiatives across digital, social, offline, below the line and communications.

According to the job spec they should also aim to set the “true north” for creative and branding excellence across ANZ.

The brand also appears to be bolstering out its local marketing function, with Uber also searching for marketing managers in Sydney and Melbourne.

Uber's current marketing initiatives see it partner with the likes of Optus and Cricket Australia for in car Wi-Fi and for the UberUmpire initiative.

Uber is starting to get serious traction in Australia with now most state governments legalising the service. However there are still some roadblocks in Queensland and Victoria with the governments currently not acknowledging the rise-sharing app. Conversations are ongoing however, with those governments trying to decide how to regulate them, or whether to regulate them at all.

The app has previously signalled that it may be set for a marketing push, with the business appointing HM Communications as its media agency, with their initial purpose understood to be reciting drivers in Queensland using radio ads.

So far the marketing director role has had 118 applicants via LinkedIn.

Uber Australia's MD David Rohrsheim appeared in last year's Annual. You can read all about it here.

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