Uber has appointed Lucinda Barlow as the senior director of marketing APAC, responsible for products and businesses (excluding Eats) across the Asia Pacific region, including Australia and NZ.
The former global marketing director for YouTube brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK.
During her time with the video streaming giant, Barlow led product marketing, where she brought new tools and experiences to viewers and creators, built YouTube’s responsibility marketing function with a special focus on safety, launched YouTube’s first slate of ad-supported original shows, and scaled the Culture & Trends operation globally.
Prior to her role with YouTube, she has held a similar position as Google Australia and New Zealand's marketing director, based out of Sydney.
She was also a former mission critical systems engineer at BHP, launches Symbian’s first office in China, while also building marketing functions at two internet startups.
“Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region," Barlow says.
Jill Hazelbaker, SVP marketing and public affairs for Uber says Barlow is uniquely positioned to lead Uber’s Asia Pacific brand, product marketing and reputation efforts, and support the continued growth of a stellar regional team.
"She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses," Hazelbaker says.
"Lucinda is also deeply respected by her industry peers as a talented practitioner, and I know with her reputation of embracing challenges with creativity and curiosity, she will be right at home in the Uber family."
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