Twitter's Periscope hits the million mark but will the dollars follow?

Sarah Homewood
By Sarah Homewood | 29 April 2015

Since launching its live streaming app, Twitter has generated a lot of buzz in the space and it turns out a lot more users too.

During its investor call to announce its 2015 Q1 results the social network revealed that more than a million people had logged onto the app to give it a go.

When previously talking to AdNews, Twitter’s managing director of global brand and agency strategy, Jean-Philippe Maheu, said that with Periscope being such a new offering by the social network there are no current plans to monetise the service.

“Periscope is a live broadcast app and right now we're just focused on making sure the application works well and making sure the users are enjoying the application and also driving adoption,” Maheu said.

“It's been fascinating to see the potential for users and brands for live video... brands are interested, some brands are starting to use it, I think that’s going to be the future.”

Maheu outlined that video was a massive focus for Twitter in the coming year.

“Today and now it is really about promoted video and Vine. Those are the two things we're focused on. Video is going to be big for us and is really the priority for us,” he said.

The social site is ramping up its marketing capabilities in the Australian market, with the social site currently looking for a head of consumer marketing as well as a creative and media agency.

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