Another day. Another Twitter announcement.
The latest development to hit the press overnight is the arrival of First View – a promoted video which will appear at the top of all feeds, much like promoted trends and moments.
For now, First View will be available to clients in the US and viewable only to US users.
Twitter says it plans to gradually expand the product to marketers and users globally in the coming months.
The announcement comes shortly before Twitter’s fourth quarter earnings call, expected to come in overnight for those of us in Australia.
According to Thomson Reuters, analysts expect fourth quarter revenue of $709.9 million, with earnings of 12 cents per share.
In October, Twitter provided guidance of $695 million to $710 million in revenue for the fourth quarter, and earnings before interest, taxes, depreciation and amortization of between $155 million and $175 million.
Twitter shares are down more than 50% since the company last reported in October, and they're down 37% year to-date, to below $15.
Twitter issued a blog posting about First View saying, "Each day, millions of people come to Twitter to engage in conversations about their passions and every topic of interest that continually shapes culture.”
“At the same time, marketers come to Twitter to reach this live, premium audience through Promoted Trends and Promoted Moments, creating significant brand moments for their product launches, event sponsorships, and film premieres.”
Email Nicola at nicolariches@yaffa.com.au.