Twitter revamps logged-out experience to attract more users

Sarah Homewood
By Sarah Homewood | 16 April 2015

Social networking giant Twitter is rolling out a new logged-out interface in order to get those who aren’t active on Twitter involved in the service.

The changes were announced on its blog in the US overnight, with the social site explaining that when users who don't log into Twitter access the website from today they'll find a similar interface of what logged in Twitter users are able to experience. They'll be able to explore multiple topics, everything from politics to pop artists and even cute animals.

The site will also use geo-location to know where a user is in order to serve them relevant content.

The blog post said: “Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.”

The new homepage will be available only on desktop to US users first, with the site intending to bring it to more places over time.

“As with everything we build, we’ll be making lots of improvements along the way so that Twitter’s front page continues to be informative, entertaining and relevant to everyone. Stay tuned.”

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