Twitter has taken the next step on its journey to become an e-commerce player, introducing an offer which will allow retailers to create credit-card linked offers.
Users will be able to see the offer from retailers in their timeline, tap a 'get button offer' and then put in their credit card details, which can be saved to make it easier to claim future promotions.
Once those details have been put in, the user will be able to redeem the offer at the retailer, with the savings then reflected in their credit card statement a few days later.
Twitter was keen to point out that the credit card details would be encrypted, and users will be able to remove their credit card details from the Twitter account at any time.
The offering is still in the embryonic stage, with Twitter to start trialling it with “a handful of brands” in the US during the upcoming holiday season.
Twitter said the new promotion would allow retailers to measure return on investment, even though the redemption happens offline. Meanwhile retailers will also be able to track back credit card numbers to Twitter users to push future offers.
The new offering comes as Twitter attempts to ramp up e-commerce options, with the social network announcing in September the creation of a 'buy button', which will let users buy directly from a tweet. The move was in response to Facebook launching a buy button back in July.
Twitter Australia said the offerings were still under trial in the US, so it was unsure whether it would be launched in Australia. However, it said the US trial program should be done and dusted by the new year in line with the holiday season.
Whle credit card-linking is not yet in vogue in Australia, it has been growing in the UK with companeis such as Cardlytics leading the charge.
For more news:
Social Commerce is coming - are you ready?
Why Universal is on the 'dark social' train
Twitter launches buy button trial
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