Twitter builds brand strategy team, puts big ideas over hard sell

Rosie Baker
By Rosie Baker | 8 September 2014

Twitter is building a brand strategy team and looking to hire big ideas people in Australia as it aims to work more closely with brands using its platform commercially, Twitter's president of global revenue Adam Bain told AdNews.

The network is on a drive to encourage brands to get on board and use it more creatively beyond a reach tool. Much like other media owners, it also wants creative capability in-house.

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