Gaming platform Twitch has hired Sunita Kaur as its first APAC managing director.
Kaur was previously Spotify’s managing director of Southeast Asia and vice president of revenue. In her new role, based in Singapore, she will support content creators, media partners, agencies, advertisers and publishers in Asia, Australia and New Zealand.
“Asia is a burgeoning region for user-generated live content and gaming, and we are excited to deepen our investments with Sunita’s hire,” says Sara Clemens, COO of Twitch.
“Sunita’s 20 years of experience in digital advertising and online services and communities that serve content creators in APAC make her the perfect leader for Twitch’s business in the region.”
The gaming platform has been growing across the world, with brands increasingly looking to the space to reach younger audiences.
“Twitch is proof that entertainment and media consumption habits around the world, including in APAC, have foundationally changed,” Kaur says.
“Young consumers in APAC are cutting the cord and are influenced by social media where the audience expects to play a part in entertainment they watch. This means the unique Twitch entertainment experience, one that fosters collaboration and community between content creator and audience, can support this consumer-led revolution of how content is delivered.”
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