Turnbull's Liberal Party hunts for ad agency ahead of 2019 election

Rosie Baker
By Rosie Baker | 8 March 2018

The Liberal Party is putting out feelers for a new ad agency to help the party, and Prime Minister Malcolm Turnbull, hold onto control of the government.

The party says it is looking for 'expressions of interest' ahead of the planned 2019 election.

Turnbull said this week there wouldn't be an early election, meaning people will go to the polls in 2019. Turnbull is expected to remain leader of the party unless there is a reason for him to step down ahead of then.

It means there is between nine and 20 months of campaigning ahead.

A spokesperson for The Liberals says: “The next election will be critical for Australia’s future”.

“We are looking for a creative team to help us highlight the positive achievements and plans of the Turnbull Government and the risks posed by the alternative.

“The Liberal Party Federal Secretariat has worked with some outstanding advertising professionals in recent years, but the time is right to review our options. We are open to working with a new agency, or a hybrid team, as we have in past campaigns.

“The creative team will need to understand political advertising is different to product advertising. They will need to work collaboratively in a high-pressure campaign environment and share our determination to ensure the re-election of the Turnbull Government.”

Turnbull became Prime Minister in September 2015. During his term he has faced a number of contentious issues and the party has significant challenges to overcome.

It will be looking to shore up confidence that Turnbull is the right person to lead the party into the next term, and stave off the threat from Bill Shorten's Labour and the National Party.

The Nationals are currently led by Michael McCormack following the resignation of former leader Barnaby Joyce in February amid the scandal over his conduct around his former staffer and current partner Vicki Campion.

The Barnaby Joyce scandal has also taken its toll on the PM's ratings which have slipped in the past four weeks.

The latest Newspoll shows Turnbull is only just ahead of labour's Bill Shorten as preferred PM.

As reported by The Australian's poll this week, Turnbull has polled behind the Labour leader in 28 consecutive polls.

The Liberal Party has worked with a team of individuals on campaign work since 1996. It is now potentially looking to appoint an agency, but says it will still take expressions of interest from individuals or hybrid teams.

It then plans to hold a pitch process.

A spokesperson for the party would not reveal the level of spend it plans.

The latest Edelman Trust barometer report, which looks at the public's trust in institutions and government, outlined at the start of the year that Australian’s trust in government fell from 37% to 35% last year.

Parties wanting to help keep Turnbull and The Liberal Party n power, are should submit a credentials document and a brief statement explaining why they might be the right partner and how they might approach this assignment to the party at libadm@liberal.org.au by Friday, 23 March.

teaser: The Liberal Party is putting out feelers for an new ad ad agency to help the party, led by prime Minister Malcolm Turnbull, hold onto its control of government.

The party says it is looking for 'expressions of interest' ahead of the planned 2019 election.

Turnbull said this week that there wouldn't be an early election, meaning people will go to the polls in 2019 unless there is a reason for Turnbull to step down ahead of then.

It means there is between nine and 20 months of campaigning ahead.

A spokesperson for The Liberals says: “The next election will be critical for Australia’s future”.

“We are looking for a creative team to help us highlight the positive achievements and plans of the Turnbull Government and the risks posed by the alternative.

“The Liberal Party Federal Secretariat has worked with some outstanding advertising professionals in recent years, but the time is right to review our options. We are open to working with a new agency, or a hybrid team, as we have in past campaigns.

“The creative team will need to understand political advertising is different to product advertising. They will need to work collaboratively in a high-pressure campaign environment and share our determination to ensure the re-election of the Turnbull Government.”

Turnbull became Prime Minister in September 2015. During his term he has faced a number of contentious issues.

The party has significant challenges to overcome.

It will be looking to shore up confidence that Turnbull is the right person to lead the party into the next term, and stave off the threat from the National Party.

The Nationals are currently led by Michael McCormack following the resignation of former leader Barnaby Joyce in February amid the scandal over his conduct around his former staffer and current partner Vicky Campion.

The Liberal Party has worked with a team of individuals on campaign work since 1996. It is now potentially looking to appoint an agency, but says it will still take expressions of interest from individuals or hybrid teams.

It then plans to hold a pitch process.

A spokesperson for the party would not reveal the level of spend it plans.

The latest Edelman Trust barometer report, which looks at the public's trust in institutions and government, outlined at the start of the year that Australian’s trust in government fell from 37% to 35% last year.

Parties wanting to help keep Turnbull and The Liberal Party in power, should submit a credentials document and a brief statement explaining why they might be the right partner and how they might approach this assignment to the party at libadm@liberal.org.au by Friday, 23 March.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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