Tourism marketing agency Gate 7 is undergoing a major rebrand to reflect the company's "evolution" since it launched 21 years ago.
The agency will provide its clients with an integrated service offering that addresses future challenges of the travel industry.
"The way Aussies and Kiwis travel has changed dramatically since Gate 7 was born – and the way we market travel has too," Gate 7 managing director Jo Palmer says.
“Turning 21 is a huge milestone and a time to contemplate our achievements and evolution as a company. Our exciting rebrand is a reflection of our journey and how our approach has changed – now encompassing content, digital, social, and consumer, as well as our trade marketing and PR legacy services”.
The rebrand includes a new logo, an "editorial-led" website and new-look social channels – providing platforms for the team to share 21 years of knowledge and experience with key industry partners through thought-leadership and industry insights.
"With this launch, we are unifying all these assets with a revitalized brand and website,” Palmer says.
Celebrating its 21st birthday this year, Gate 7 has grown from Palmer's Bondi apartment in 1998 to a team of 24 tourism marketing specialists.
It now represents 26 travel and tourism clients from around the world, including Brand USA, Visit California, Alterra Mountain Company, Celestyal Cruises and two new additions, SeaDream Yacht Club and Virginia Tourism Corporation.
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