Top ANZ Bank marketer Louise Eyres exits

Rosie Baker
By Rosie Baker | 9 May 2017
Louise Eyres

Group GM of marketing at ANZ, Louise Eyres, has exited the bank.

Eyres has stepped down from her role after 15 years at ANZ. She joined as a brand manager in 2002 progressing to lead group marketing. She's not the only high profile CMO to leave this week with HCF CMO Jenny Williams resigning.

ANZ Bank confirmed her departure and Eyres tells AdNews: "Having led the enterprise marketing team to deliver against very distinct business strategies over more than a decade, I made the decision earlier in the year that it was time for a new organisational challenge and context.

"I am very proud of the work and the team I have led building impactful customer, brand and digital strategies across Asia Pacific but equally excited by the future opportunity to deliver marketing led growth and transformation to a new brand and business."

During her time at the bank, Eyers, who is also on the board of the Australian Association of National Advertisers, has worked under three different group CEOs, each with a distinct strategy. Current CEO Shayne Elliott took over the post in January 2016.

AdNews understands her exit could be linked to the bank pivoting its consumer strategy back from an Asia-Pacific focused strategy to a domestic strategy focused on Australia and New Zealand.

Former Google MD Maile Carnegie joined ANZ bank a year ago as group executive digital banking reporting directly to CEO, Elliott. Last week Carnegie hired Sweta Mehra as general manager of group marketing, customer insights and analytics.

It’s not clear if Eyres’ role will be directly replaced.

Eyres featured in The Annual 2016 as part of The Photo Essay and penned a column on the dangers of short-term thinking within marketing.

Read it now: A Marketer's Lens: Short-termism is bad for our businesses

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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