Hot on the heels of Ten's reality marathon that was MasterChef, the network was back with its latest play last night – The Bachelor.
From a veterinary nurse to a primary school teacher, fertility nurse and charity worker, the bachelorettes sure were a mixed bunch. There was even an “advertising executive”, Emily Simms, from Victoria.
Judging from her LinkedIn it looks like Simms has actually been a part-time make-up artist for the last eight years, but did have a nine month stint at BWM Melbourne as an EA/Events organiser bcak in 2013. Ad exec? AdNews isn't so sure...
Ten's Bachelor may have pulled in a crowd with 846,000 metro viewers tuning in, but the real highlight was the running Twitter commentary. Check out the AdNews round-up of the night's funniest tweets.
We also caught these cheeky brands trying to get in on the action:
Ten also found a way to thank its more active tweeters for getting involved:
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