Three Drunk Monkeys and GPY&R Melbourne dominated the Caxton Awards with each agency winning five awards for excellence in newspaper advertising.
Three Drunk Monkeys' work for BBC Knowledge secured a total of 4 awards, including the prestigious Quinlivan Black Award, which honours the best work at the Caxtons.
The agency also won a best campaign award for its “Life doesn’t stop for TV” campaign for Foxtel.
GPY&R Melbourne scooped awards for its print ads for online retailer Connect Furniture, Defence Force Recruiting and National Australia Day Council. The agency also won the Best Use of Newspaper Medium award for its “Love Scented Newspaper” campaign for Cadbury.
Saatchi & Saatchi won four awards on the night, all for Toyota, for the “Country Australia Border Security Nothing Soft Gets In” and “Code Red” campaigns.
Leo Burnett won three awards in total, two for WWF and one for Suburu.
Whybin TBWA Tequila, Draftfcb, Droga5, The Campaign Palace, Marketforce, DDB Sydney, DDB New Zealand and Special Group each walked away with a Caxton award.
Caxton chairman Rob Belgiovane from BWM said: “This has been a vintage year for the Caxton Awards. Excellent creative standards meant we had an incredibly strong field of contenders, reflected in the fact we notched up our highest number of finalists in the competition in ten years,” he said.
“The newspaper medium is without doubt one of the most agile and versatile of all, and as such inspires genuinely innovative and arresting creative advertising, qualities shared by every one of the winners in this year’s Caxton Awards.”
The 2010 Caxton Awards had a record number of 83 finalists, which were nominated across 16 categories, including the new Best Multi-Media Campaign category.
Caxton Awards chairman of Judges and Three Drunk Monkeys ECD Justin Drape, said: “We had a world-class jury that recognised the best work immediately. All the winning ads are clever, insightful and make an intelligent connection with the audience.”
A complete list of Caxton winners can be viewed at www.caxtonawards.org.au.
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