Three at the helm of Naked in management reshuffle

Pippa Chambers
By Pippa Chambers | 24 April 2015
Brett Rolfe, Tim Kirby and Jon Burden

A new three-person leadership team has been announced at Naked Communications today.

Tim Kirby has been promoted to managing director, Brett Rolfe promoted to chief strategy officer, and Jon Burden, creative director at Saatchi & Saatchi, will join the team as executive creative director.

Group CEO for Naked, Matthew Melhuish, said Tim, Brett and Jon combine all the elements it needs to form an “outstanding leadership team” to take Naked forward.

“The business is well set with a great roster of clients in Sydney. I’m excited about where the team will take it from here.”

The reshuffles comes after the exit of Naked Australia’s CEO and its MD.

Naked's ex CEO Carl Ratcliff left the business in February to join PR agency One Green Bean. He took on the newly created position of chief executive officer.

Earlier this month former Naked Communications managing director Tom Ward joined Cummins&Partners as boss of its Melbourne office.

Incoming Burden started his career at Wieden & Kennedy Amsterdam, co-creating Nike’s Joga Bonito campaign for the FIFA World Cup. He has continued this calibre of work since moving to Australia in 2006.

At Saatchi & Saatchi, Burden's Penny the Pirate campaign for OPSM has already collected more than 50 creative and effectiveness awards globally, including the AdNews Game Changer Award and AdNews Digital Campaign of the Year. 

“I'm looking forward to joining Tim and Brett at the helm of Naked – a team with exceptional talent and the rock solid support of Matthew Melhuish, it’s an exciting sum of the parts. We're aligned in our passion to create great work,” said Burden.

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