How much PR does the humble thong need? Fashion driven thong brand Havaianas is about to reveal why thongs need PR after appointing Ogilvy-owned Pulse communications as its PR partner.
The agency will be charged with building earned media opportunities for the brand using bloggers, influencers and media.
Havaianas marketing manager, Emma Kowaleczko, said: “Our aim going into this process was to find an agency that really understood who we are as a brand. As such an iconic name in Australia, we were looking for an agency partner that could support us in everything we do.”
Ogilvy PR’s group managing director, consumer, Richard Brett said: “The Pulse Communications team will be working to ensure we deliver the most innovative ideas and campaigns that best represent the Havaianas ethos. Havaianas is a fun, vibrant brand which plays an important role in Australia’s outdoor culture and lifestyle. We look forward to working together to deliver outstanding results.”
Klick Communications will continue to represent the Australia Day Havaianas Thong Challenge.
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