Thinkerbell has been appointed as consolidated agency partner for SsangYong Australia, following a competitive pitch.
The agency will be responsible for the Korean automotive company’s brand strategy, creative, media, earned and digital.
“We were extremely impressed with Thinkerbell’s approach to building SsangYong in Australia, particularly their focus on our brand and what’s needed as an overall approach for success," SsangYong Australia digital and brand marketing manager Steve Dimitrovski says.
"We look forward to growing the SsangYong business together in Australia.”
SsangYong was relaunched in Australia in 2018 as an SUV specialist and hopes to capitalise on the growth of both the Korean car market, and the growth of the SUV market in Australia and around the world.
SsangYong has partnered with Thinkerbell to help build the brand in the competitive Australian auto market and has opted for a single-agency structure to ensure a "holistic" approach across all facets of the business.
This represents a new local operating model and marketing strategy for the brand, distinct from its global strategy.
“SsangYong’s passion for success and growth is wedded to building strong foundations in Australia and we look forward to working together to ensure SsangYong is a popular choice for Australians – with, of course, a dose of Measured Magic," Thinkerbell managing partner Margie Reid says.
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