The most engaged brand video ads on Twitter in Australia in August, 2020:
The month saw a range of new brands enter the top performing video mix, including PlayStation Australia and Optus creating thump-stopping videos that had people talking.
"For brands looking to do the same, I’d recommend keeping your videos short and snappy with one clear story," says Lottie Laws, head of video solutions at Twitter Australia.
"You see this across all the top performing videos, whether it's the three new features highlighted in Playstation’s ad, or what’s on offer in the latest Optus ad. The message is clear and simple. They’re not trying to cram in too many messages.
"Placing a product at the centre of the ad was also a consistent trend. Products act as a hook, and engage a user from the very moment it hits their screen. Samsung does this well with its ads. It’s a great tactic that helps catch people's attention in a matter of seconds and keeps them engaged.
"It’s also worth noting the persistence of branding across all the videos. From the first second the video starts, the brand logo or its iconic colours are present, and it is carried through to the end. Having persistent branding helps drive awareness and overall message recall.”
The top performing brand videos include:
@PlayStationAU — #PS5 launch
To celebrate the launch of the new PS5, @PlayStationAU released an ad that showcased the biggest features in a snappy, scroll-stopping video.
Experience a new world of immersion on #PS5
— PlayStation AU (@PlayStationAU) August 20, 2020
@Optus — New #GalaxyNote20 Ultra 5G deal
With pre-orders opening for the new Samsung Galaxy Note20 Ultra 5G, @Optus highlighted the unique deals on offer, including bonus Galaxy Buds.
Get future ready with the all new Samsung Galaxy Note20 Ultra 5G, plus bonus Galaxy Buds Live. Pre-order today on a 12, 24 or 36 month device plan. 5G rolling out in selected areas. Check optus/com.au/5Gcoverage
— Optus (@Optus) August 7, 2020
@SamsungAU — Next generation #GalaxyNote20
It was all about the Samsung Galaxy Note this month with the launch of its new #GalaxyNote20. This video ad showcases its best features in action.
Discover the next generation Galaxy Note. Power to work, power to play. #GalaxyNote20
— Samsung Australia (@SamsungAU) August 6, 2020
@ANZ_au — Feel more on top with ANZ personal loans
@ANZ_au wants to help Aussies get more comfortable in its latest ad for personal loans.
You could get into a more comfortable position, with an ANZ personal loan.
— ANZ Australia (@ANZ_AU) June 16, 2020
@Workday — Bringing HR, finance and planning together
@Workday reminded businesses of the importance of bringing internal systems together for a more agile business.
The backbone of an agile company is an agile finance, HR, and planning system.
— Workday (@Workday) August 28, 2020
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