Ralph Lauren is joining the world of wearable technology, claiming to be the first luxury brand to do so.
In a video on its YouTube channel this week the brand unveiled it's own wearable tech offering, which is a shirt with in-built technology that feeds information to the wearer's smart phone alerting them to how they're performing during exercise.
Cnet reported this week that the clothing company has partnered with OMsignal, a biometrics clothing maker, to create the shirt.
OMsignal is currently offering its own version of the shirt and black-box data collector for preorder at USD$199.
Watch the debut of the The Polo Tech Shirt for yourself below.
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