The next generation in the 2020 Advertising Capstone Challenge

Chris Pash
By Chris Pash | 3 August 2020
Advertising Capstone Challenge 2019 pitch to McDonald’s Australia and DDB Sydney.

Advertising students from Swinburne University of Technology, The University of Queensland, and Western Sydney University are competing in the annual Advertising Capstone Challenge 2020 for the opportunity to pitch a campaign to executives from Suzuki Australia and Deloitte Digital.

The competition allows final year university students to network and connect with the advertising industry through collaboration and competition.

In previous years, the students have pitched to clients from McDonald’s Australia, Lion Dairy (Dare Iced Coffee), 7 Eleven (Slurpee), and Cricket Australia (WBBL).

"It’s always exciting to see how the next generation of Australia’s creative thinkers tackle briefs in their own unique ways," says Adrian Mills, Lead Partner Creative Brand and Advertising for Deloitte Digital.

"The Capstone Challenge is a wonderful opportunity for students, agency and client alike and we’re looking forward to being surprised,” 

David Reid, co-founder of the Capstone Challenge and advertising lecturer at Swinburne University of Technology, says the the pandemic is changing the way the competition is run. 

To enhance the new virtual elements, the Capstone Challenge has launched a website which will allow students to access additional resources, featuring weekly presentations from leading industry executives that will bring students and industry professionals together for deeper engagement.

Each student in this year’s winning teams will secure mentorships with Deloitte Digital executives. 

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