The Monkeys have won the creative account for Boats Camping Fishing (BCF), the Super Retail Group-owned outdoor supplies retailer.
The agency, which is part of Accenture Interactive, will be rolling out creative work for the retailer later this year. The account was previously held by Clemenger Melbourne.
BCF is known for its TV and radio advertising, including its popular tagline 'It's BCFing Fun'. Last year consumers slammed the business for swapping out the word 'fun' for 'gun' in the ad.
"The whole agency is thrilled to be working on BCF with Ben and his team. We look forward to continuing effective, creative work in a category Australian’s love, together," The Monkeys Melbourne CEO Paul McMillan says.
McMillian was poached by The Monkeys from Clemenger Melbourne back in 2017.
BCF GM of marketing Ben McConnell added that the brand looked forward to partnering with an agency that was "ambitious" about the brand as BCF is.
Earlier this year, AdNews revealed that OMD had won the $40m media account for Super Retail Group, which included planning and buying for BCF, from the incumbent Carat.
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