At a time when women can source information and entertainment from countless places across numerous platforms how do you capture their attention and keep it?
It’s a vexing question. To answer it, AdNews gathered the experts – editors, publishers and advertisers of a suite of media brands that have been successfully engaging Australian women for generations.
Click below to view how the likes of The Australian Women’s Weekly editor-in-chief, Helen McCabe, Cosmo editor, Bronwyn McCahon, Bauer Media sales director, Tony Kendall, and ELLE chief editor, Justine Cullen, cut through the clutter with content that women can’t do without.
Pick up the 18 September issue of AdNews in print to read more. It's out now. You can subscribe here or get it now on iPad.
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