UnLtd has been on a mission to boost the positive social impact the media and creative industry has through working with youth charities. In the last year it’s managed to increased it by 34%, meaning that almost $9 million of funds and value has gone back to good causes.
It’s thanks to an increased number of corporate partners, new events and deeper engagement with the industry.
Forty one companies got involved and the total value of funds, services, inventory and time donated by the media, marketing and creative sectors reached $8.7 million over the past 12 months.
Twenty six charities benefitted from things like Dodgeball games, cricket matches, National Pyjama Day and a night spent in jail (really). Read more about some of the events below.
Since it began UnLtd has driven $35 million in value and its aim is to reach $100 million by 2021 - so it’s time to get thinking for the year ahead about how you and your organisation can make a difference. Contact UnLtd here.
CEO Paul Fisher thanks everyone who played a part.
“At UnLtd, we believe that our industry and its people have the potential to use their financial and cultural influence to create great social change. We also believe that every young person has something to offer and that their opportunities should be unlimited. This year’s results are a testament to what can be achieved when our industry works together to create the social change needed.”
“To those 41 companies and the countless individuals who have contributed in the past year, we say unlimited thanks. Thanks for believing in our industry’s unlimited potential to change young lives, and thanks for your role in helping us support Australian youth charities doing vital work.
Social impact in numbers:
- 41 companies donated funds, services, inventory and time
- 26 charities helping children and young people at risk benefitted
- Total value generated reached $8.7 million, an increase of 34% year-on-year
- Media inventory donated was up by 46% year-on-year
- In-kind goods and services such as video production, creative assets, materials and Community Service Announcements increased by 253% year-on-year
- 38 fundraising events were held
Here’s some of the events that were held:
- Thanks to the media smarts and hard work of our Social Impact Partners OMD and Bauer, The National Pyjama Day by The Pyjama Foundation has grown from a local community initiative to a national fundraising event with revenue generated up by 150% in two years. In 2017 the event raised $250,000, funding 250 new ‘Pyjama Angels’ helping children in foster care through their Love of Learning program;
- Network Ten contributed a whopping $1.4M in cash and value to 10 UnLtd charities in FY17 thanks to the tireless efforts of the TEN Gives Committee and all the network’s employees – showing one company can make a big difference.
- 14 senior executives, including AdNews editor Rosie Baker, spent a night in jail to raise funds and awareness of Whitelion. Over $30,000 was raised helping Whitelion provide intensive case management and outreach homelessness support for young people who are currently sleeping rough.
- Be Centre, a play therapy centre that helps children heal from trauma, has been rebranded with the support of GroupM.
- 26 media execs sweated it out on the cricket field in the agencies Vs media owners big clash, where $30,000 was raised for Backtrack, helping them train young people in rural communities experiencing a hard time with essential carpentry skills whilst also building a mobile office, and to run a school holiday program to those who have nowhere to go, giving many of them a chance to see the sea for the first time.
- Over 300 MFA NGENers dodged some balls and raised funds at the annual Dodgeball tournament resulting in $30,000 raised for Hear For You, supporting deaf and hard-of-hearing young people. The donations allow Here For You run 17 workshops giving 100 deaf or hard of hearing teenagers an opportunity to ward off social isolation and move towards becoming more engaged and focused on achieving their personal life potential.
Still to come is the Yellow Jersey Challenge later this month, a team of cyclists taking on the Bowral Classic to raise funds for UnLtd. There are still spots on the team so get in touch with UnLtd if you’re interested.
What are you going to do this year?
If you don’t know, UnLtd is a social purpose organisation connecting the media, marketing and creative industries with charities helping children and young people at risk. You can find out more at http://unltd.org.au/
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