Independent agency The Hallway has strengthened its media offering, appointing Lyndell Sawyer as its first head of media, following a string of new business wins.
Sawyer joins from McCann WorldGroup where for more than four years she was national head of media.
Her appointment comes as The Hallway, which has offices in Sydney and Melbourne, was appointed to manage media strategy and channel planning for Foxtel-owned streaming services Kayo Sport and Binge.
“With significantly increasing demand for our media services the time is right for us to further build out our team," The Hallway CEO and founder Jules Hall says.
"Lyndell’s extensive experience gained over many years at network and independent agencies makes her ideally suited to drive this part of our business forward.”
Prior to McCann WorldGroup, she was at independent agency Paykel Media managing digital strategy, programmatic buying, campaign reporting and optimisation.
She has also worked at ZenithOptimedia, News Corp and in the UK managing acquisition and trading for telco O2.
“I’m delighted to be joining The Hallway and lead their media offering at a time of significant growth in the business," Sawyer says.
"The agency is firing and I look forward to bringing my years working in media to its broad range of clients.”
Further appointments to The Hallway’s growing media team will be made shortly.
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