The Core Agency lands lands major pharma brand Key Pharmaceuticals

Lindsay Bennett
By Lindsay Bennett | 24 October 2017
Hamilton is one of Key Pharmaceutical's brands

The Core Agency has landed the Key Pharmaceuticals creative account that spans over 30 different sub-brands, including Blistex, Hamilton and Tiger Balm.

The Sydney independent agency will now become the lead agency for all Key Pharmaceuticals brands across Australia and New Zealand, managing strategy and creative duties.

Key Pharmaceuticals is an Australian owned and operated company and one of the leaders in the field of over the counter pharmaceuticals.

key pharmaKey Pharmaceuticals brands

The brand joins a growing list of clients at The Core Agency including QBE, Sydney Airport, Pet Circle, Cook Islands Tourism, RSVP and The Fred Hollows Foundation.

The Core Agency managing director Jane Callister says: “We’re delighted to bring our expertise in consumer marketing to Key Pharmaceuticals. This latest win is a significant one for the agency and we look forward to developing core ideas for their brands which can deliver results across multiple channels. The business has bold plans for their brands and we are excited to be working with the Key team.”

The latest win follows the appointment of former chief marketing officer Rob Kain, marking the agency's CX ambitions.

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