The Bulletin: Qantas' data play

By AdNews | 27 May 2015

Qantas' data play beefs up

Qantas' data business Red Planet has begun the gorundwork on establishing a 100,000 strong research panel to bolster its data offering.

The unit was launched in September last year as a way for Qantas to attempt to monetise its first party data.

For over a year the business has been creating more relevant and engaging digital marketing campaigns for a range of clients across varying industries, under the ‘media’ arm of the business.

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