The Bulletin: GPY&R Melbourne promotes new CD; Yahoo7 and Sensis partnership

By AdNews | 14 July 2015
GPY&R Melbourne MD Julian Bell, MD Matt Farrugia, CD Jake Barrow, chief creative officer Ben Coulson.

GPY&R promotes Jake Barrow to CD

GPY&R Melbourne has promoted Jake Barrow to creative director, as a result of recent growth in the agency. Barrow has been with the agency for four years and worked on campaigns including Schweppes, Public Transport Victoria and Australian Defence Force.

GPY&R Melbourne chief creative officer Ben Coulson said: “One look at Jake’s folio will tell you he is world class. He knows what’s good and what isn’t, makes top shelf work and delivers large bags of awards. He’d make a great creative director in any of the top agencies. I’m very proud he’s taking the gig with us.”

Yahoo7 partners with Sensis 

Yahoo7 has won a competitive tender process to become the sales representative for display and programmatic advertising across the Sensis network.

The move is part of Sensis's transformation into a digital business, away from its heritage as a traditional directory service. 

Yahoo7 director - business development and partnership Jonathan Steel said: "This partnership will give us the immediate chance to showcase our market leading national sales team and programmatic prowess across desktop, tablet and mobile sites."

Warner Bros. renames clip licensing to target agencies

Warner Bros. Consumer Products (WBCP) has renamed its commercial clip licensing resource as 'licensed advertising' as it aims to target more creative agencies and marketers.

WBCP Australia and New Zealand director of retail marketing and licensed advertising said the rebrand better reflects its offering.

"Australian advertising and marketing professionals are extremely savvy and have long sought to push the boundaries in their creative campaigns, telling the story of their brand with the help of our iconic characters plots and themes."

 

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