Adroll launches retargeting guide
Retargeting platform AdRoll has launched a best practice guide to help marketers take retargeting to "the next level".
To create the guide, AdRoll investigated the practices of industry leaders and 706 AdRoll customers to compile advanced tactics for getting the most out of retargeting campaigns.
The guide notes that using personalised dynamic ads has demonstrated a lift in ROI of up to 44% more than static retargeting. It also notes that advertisers see 259% more conversions with cross-platform, cross-device retargeting than on desktop alone.
Swisse names netballer Bianca Chatfield as ambassador
Swisse Wellness has named the captain of Melbourne Vixens netball eam and Australian netballer Bianca Chatfield as one of its health and happiness ambassadors. Chatfield will represent Swisse in the lead-up to the 2015 Netball World Cup and be involved in brand activations and campaigns.
BMF looks internally for new creative director appointments
BMF has appointed creative duo Jim Curtis and Ryan Fitzgerald as associate creative directors. The pair joined BMF in January 2014 and have recently driven the creative behind MLA's beef campaign and its work with Sportsbet. In their new role, the pair will work across all of BMF's agency clients including Lion, Aldi, Amaysim, Carnival Cruises and Ferrero.
BMF executive creative director Cam Blackley said: "They've proven themselves as creative talent and I'm looking forward to seeing them kill it as creative directors."
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