The big brands backing the 2019 Super Bowl

By Mariam Cheik-Hussein | 24 January 2019
Bumble founder Whitney Wolfe and tennis superstar Serena Williams

The Super Bowl attracts as much excitement for the ads as it does for the football so we've put a list of the brands that are expected to get on board with this year's Big Game.

From car brands to avocados it's an event that draws in an array of advertisers.

Aired on CBS in the US, the network is reportedly charging US$5 million for a 30-second spot and it's the first time ads will run on air and on the livestream of the game, with advertisers previously having to purchase ads for each platform separately.

Australia stole the show last year with Tourism Australia's Dundee campaign, featuring Liam Hemsworth, Margot Robbie and Hugh Jackman.

Australian viewers can watch the action on Channel Seven.

Seven chief revenue officer Kurt Burnette previously told AdNews the interest from advertisers has been growing.

Here's a list of the brands that have announced ads for the 2019 Super Bowl - with some already releasing the work ahead of the game.

Kia
Kia isn't engaging in the battle for big names for Super Bowl ads this year. Instead, it's putting the money into the new 'The Great Unknowns Scholarships' programme to help young people in need to get a foothold in higher education. It's released a 30-second teaser ad ahead of the game next week.

M&M's
M&M's revealed Emmy award-winning actress Christina Applegate will be the star of its Super Bowl ad. The spot was created by BBDO New York and features Applegate on a grocery store trip gone wrong. The brand has released a 15-second teaser for the ad.

Pepsi
Pepsi has tapped Rapper Lil Jon for its Super Bowl ad, which was created by Goodby Silverstein & Partners. A teaser was released for the spot, featuring Lil Jon filling up a cup of Pepsi and shouting his signature 'OK' at viewers.

Doritos
Doritos has revealed more details about its Super Bowl ad, with Chance the Rapper set to be joined by 90s boy band Backstreet Boys. The brand tweeted out a short clip of the band and rapper to its 626, 0000 viewers.

Bubly 

Canadian beverage Bubly released a teaser for its Super Bowl ad featuring Michael Bublé. In the spot, which is the first time the singer has appeared in a commercial for the Big Game, Bublé is convinced the cans are named in his honour.

Colgate
Colgate is one of the first brands to drop its Super Bowl ad ahead of the game. It features actor Luke Wilson. The brand first advertised during the Super Bowl in 2016 and is back this year with a 30-second spot created by WPP’s Red Fuse Communications.

Pringles

Pringles has released three teaser videos for its 2019 Super Bowl commercial. The spot is expected to air in the second quarter of the game and features an Alexa-like personal assistant who is sad becuase it’s unable to taste Pringles.

Hyundai
Hyundai has released more details about its Super Bowl ad, with Jason Bateman set to feature in it. The brand is expected to run a 60-second spot in the first quarter and a 30-second spot in the pregame show.

Mr. Peanut
Planters peanuts are advertising during the Super Bowl for the first time in more than 10 years. The 30-second ad will run in the second quarter of the game. The Mr. Peanut account tweeted an image to its followers announcing its move.

Olay
Olay is reportedly making its Super Bowl debut this year with a spot in the first half of the match. Not much has been revealed about the ad, but it’s expected to be funny and centre on the brands AI-powered Olay Skin Advisor platform.

Audi
Audi is running a 60-second spot that focuses on its electric car range. While not much detail has been released, we can expect to see work showcasing its first all-electric car, the e-tron SUV, it recently released. Venables Bell+Partner worked with the brand to launch its electric range last year.

Bumble
The dating app is debuting its 'The Ball is in her Court' campaign at the 2019 Super Bowl. Starring Tennis great Serena Williams, the campaign was produced by an all-women crew. Bumble has released a 30-second preview for the ad.

1116 SEN
Gerard Whateley is heading back to the Big Game after becoming the first Australian to call a Super Bowl on radio in 2018. Whateley returns to the microphone on 4 February on 1116 SEN with all the action from Atlanta. The call will also be heard on 1629 SEN SA and on Macquarie Media’s News, Talk Sport DAB+ channels in Sydney, Brisbane and Perth.

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