The Bachelor reclaims rose from Gruen

Lindsay Bennett
By Lindsay Bennett | 18 August 2016
Megan declines Richie's rose

Ten’s The Bachelor has reclaimed the rose from Gruen, overtaking the ABC show in last night’s entertainment ratings, according to preliminary overnight OzTam figures.

The Olympics is still holding its top position in the category, but has seen a decline in viewership, with 845,000 people tuning in for the last week of the global event.

In last night’s episode of Gruen, which starts at 830pm, 829,000 people tuned into see what ironic T-shirt Leo Burnett chairman Todd Sampson would be wearing this week, and he didn’t disappoint sporting this ensemble:

todd sampson gruen 17/8

The panel, including host Wil Anderson, Ten GM Russel Howcroft, Pulse Collective MD Lauren Fried and former Lawrence creative MD Tanya Jones, discussed Olympic advertising, the #censusfail and organ donation TV commercials.

In The Pitch, two agencies went head-to-head to take home the trophy for the best campaign to convince people that bronze medals are better than gold.

Here is the first ad from agency Group Hug:

There is the second ad from Mr Mumbles:

On The Bachelor, Megan’s shock exit during the rose ceremony saw a strong audience of 838,000 tune in and sent Twitter into a spin, with ex-contestant Sam Frost tweeting she has “mad respect” for her.

The last brunette, Georgia, was booted off the show and everyone’s favourite villain Kiera stirred some drama.

The Bachelor, which begins at 730pm, remained the most popular program among all three key advertising demographics (16-39, 18-49 and 25-54).

Seven won the night overall, with a 33.1% audience share, followed by Nine Network with 23.9%, Ten with 22.9% and ABC with 15.9%.

Data OzTAM Pty Limited 2016. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus