Welcome to our latest AdNews Pubcast. This week's pubcast, produced for us by Nova Entertainment at its Pyrmont Studios, sees AdNews journalist Arvind Hickman and editor Rosie Baker chew the fat with GroupM CEO Mark Lollback and Mindshare CEO Katie Rigg-Smith.
We ask the pair about the realities of pitching, the process and the pressures, the role that procurement is playing, and of course the impact that the AANA's recently published guidelines will have in moving on the discussion around transparency. Find out why Katie Rigg-Smith thinks, in the age of swiping right, pitching and agency relationships are becoming more like Tinder than a long term relationship.
We also touch on the delicate balance between brand building and short term tactics, and as one of only a handful of female CEOs, Rigg-Smith shares some views on diversity and creating a work environment that allows people to feel as thought hey can juggle work work with a family life.
You can listen on iTunes here.
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Pubcast tips its hat to the fact that the best part of an AdNews journo's job is the great conversations we get to have, often over a pint, with the fascinating people in the industry.
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