Tennis Australia appoints new media agency

Pippa Chambers
By Pippa Chambers | 29 June 2016

Tennis Australia has appointed Zenith as its new media agency following a competitive tender process.

In the past 12 months, Tennis Australia spent $3.2 million on media, according to Nielsen figures.

At the end of May, AdNews reported that Tennis Australia had whittled down its media review shortlist to two agencies - Zenith and PHD. The original shortlist had involved incumbent Vizeum and GroupM's Maxus.

Tennis Australia hosts one of Australia's premier sports properties - the Australian Open, which is the largest annual broadcast sports event in the southern hemisphere. Each year, the open grows in size with more sponsors and support events in and around Melbourne's tennis park. 

The new Zenith partnership includes media campaigns for the Australian Open, Emirates Australian Open Series including Brisbane International presented by Suncorp, Hopman Cup (Perth) and Apia International Sydney, along with the ANZ Tennis Hot Shots program.

Tennis Australia director of media Darren Pearce says Zenith presented a “solid client service culture”.

“Zenith demonstrated a strong strategic and creative approach and a thorough understanding of our business objectives and growth focus,” he says.

Zenith MD Melbourne Nickie Scriven says the business is pleased to work on such iconic Australian brands and world class events.

“Throughout the pitch process our teams really connected with great chemistry and energy. We look forward to a successful, prosperous and long-term partnership,” she added.

Tennis Australia is on track to reach annual revenue of $300 million in its 2015/16 financial year, making it the fourth largest sports administrator in earnings behind AFL, NRL and Cricket Australia.

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