Ten's latest addition to the 6pm slot Celebrity Name Game drew 387,000 national viewers combined on its debut.
The game show, hosted by Grant Denyer, sees pairs work with a celebrity to play a "super-charged game of charades" for the chance to win $10,000.
The show drew 314,000 metro viewers during the 6pm slot but was up against Seven and Nine's nightly news.
Seven's The Chase drew 567,000 and Nine's Hot Seat drew 542,000 both on during at 5pm.
Despite the results, Network Ten's network head of programming Daniel Monaghan says the show lifted its 6pm slot viewing by 68%.
"It also saw a whopping 101% increase in under 50s. We’re thrilled with the launch," Monaghan says.
Ten's Have You Been Paying Attention? saw greater success for the network, drawing 787,000 metro viewers and returning to number one in its timeslot.
Celebrity Name Game is Ten's latest attempt to secure a strong audience share after it axed Family Feud - also, hosted by Denyer - last year, due to the show struggling to maintain audience share lagging behind Channel Nine's Hot Seat and Channel Seven's The Chase.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com