Ten has been accused of using a contestant’s sexuality to sensationally attract viewers in a promo for Bachelor in Paradise.
Several viewers took to Twitter, including Buzzfeed Australia editor at large Jenna Guillaume, to label the promo as ‘queerbaiting’.
Ten's teaser featured a “lesbian kiss” between contestants Megan and Elora to hype up excitement for last night’s episode.
The show's pre-season promo had hinted at a same-sex hook-up, with the openly bisexual Megan Marx shown kissing another mysterious, long-haired contestant.
The promo also showed Megan referring to Elora as “absolutely gorgeous” and “definitely my type of girl”.
Tuesday night’s episode, which attracted an audience of 660,000, revealed the long-haired cast member to be Canadian contestant Thomas Perras.
Some viewers criticised Ten for misleading LGBTI viewers, with several expressing disappointment they are still “underrepresented” on mainstream TV.
Here's the part of the promo where Channel 10 deliberately cut together Megan talking about Elora with her kiss w/ a long-haired brunette, to make it seem like they were going to deliver a same sex couple. Turns out it was Thomas. Queerbaiting at its finest. #BachelorInParadise pic.twitter.com/ywKqzC0YUb— Jenna Guillaume (@JennaGuillaume) April 17, 2018
Reminder that the initial promo literally pretended that a dude with long hair was a girl so that they could play on Megan’s bisexuality without actually validating it just for viewers I’m MAD #BachelorInParadiseAU pic.twitter.com/N1Hwnf1djw— GRACE (@GraceGarde) April 17, 2018
so the ‘bisexual’ relationship on #BachelorInParadiseAU presented in the promos is actually just a megan and a guy with long hair. bisexuals such as myself love queer baiting!!! we love it so much it makes us feel so validated !!!!!— evie (@yeevz_) April 16, 2018
Ten has been approached for comment.
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