Telstra kicks off online show

By Danielle Long | 30 April 2010
 
Sunday Footy Wrap hosts.

SYDNEY: Telstra is to launch an AFL panel program Sunday Footy Wrap  to screen live online, on mobile and on its IPTV service Big Pond TV when it launches later this year.

The program, which will be produced by Abundant Media and McGuire Media, will air live each Sunday during the football season on BigPond's dedicated AFL channel.

The content will be free and unmetered for BigPond customers online and will be included within the $5.95 AFL action pack on Telstra mobiles.

Sunday Footy Wrap will be hosted by Dermott Brereton, comedians Trevor Marmalade, Lawrence Mooney and AFL commentator Michael Christian and will feature AFL news and video highlights from the games as well as comedy sketches, fan vox pops and viewer-driven online talkback.

Director of Telstra Media Chris Taylor said the program would build on its existing live sports content, which was becoming an important part of the telecommunication giant's business.  

"Developing local content and supporting Australian production is an increasingly important part of Telstra's content plans, especially as we roll out IPTV," Taylor said.

"Thousands of Telstra customers have an insatiable appetite for AFL content and have made it one of the hottest items on BigPond so we look forward to bringing them some great new content.

"With Telstra set to launch BigPond TV through IP televisions and the new T-Box during the 2010 footy season, Sunday Footy Wrap will soon be available in the living rooms of the fans as well as through the mobiles, the web and Telstra's new T-Hub," Taylor said

Telstra is readying to launch its IPTV service later this year on TV via its T-Box and is currently preparing advertising formats for the service.

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