SYDNEY: Telstra has appointed former executive creative director of Ogilvy Japan, Mark Collis, to the newly created role of director of creativity and innovation.
Collis' appointment is the first since Kate McKenzie was promoted to the role of chief marketing officer in a management reshuffle of the telecommunications giant in March.
“Mark Collis has been appointed director, Creativity and Innovation, and commenced last week, reporting to chief marketing officer Kate McKenzie," a Telstra spokesman told AdNews.
"Mark will bring his ideas into the Telstra mix, and will work with people throughout the business to stimulate new thinking - to help turn good ideas into reality."
"Mark's role has no bearing on Telstra's existing marketing team or day-to-day campaigns. He has a wide-ranging brief that will span many parts of the company including innovation, products and technology."
Before joining Ogilvy in 2008, Collis was national creative director at Leo Burnett where he oversaw the launch of the Earth Hour campaign for WWF and McDonalds 'Inner Baby'campaign.
A creative for more than 30 years, Collis' CV includes stints at D'Arcy, Ogilvy & Mather and Y&R in Australia, Hong Kong and London.
He returned to Australia after 14 years in London working at BMP, Davidson Pearce and GGT, but soon relocated back to the UK to become creative director at Grey Worldwide. He also ran his own shop, Cassius Clay before moving to Leo Burnett.
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