Telco talent crunch: Vodafone head of brand to exit

Rosie Baker
By Rosie Baker | 4 September 2014
Vodafone's Kidults - see the world like a child.

Vodafone’s general manager of brand Jana Kotatko, number two to CMO Kim Clarke, is to leave the telco in the final year of its three-year herculean turnaround effort.

Her departure will mean that all three of the major telco's are losing senior figures in their marketing teams at the same time. Mark Buckman, Telstra's top marketer is leaving to move to the UK and Nathan Rosenberg, Optus CMO is taking on a role in the US.

Kotatko, the network's general manager of brand, has played a key role in the brand's turnaround in the last two years as the network attempts to rebuild the business that was haemorrhaging customers as a result of severe network issues.

She will leave the network in October. The telco has not yet announced a replacement. It’s not known yet where Kotatko is moving to, with Vodafone only offering that it is “to pursue other opportunities”.

Kotatko also remained coy, but told AdNews that she feels confident in leaving the brand in a stable position.

“It's exciting to leave on a positive note in terms of brand turnaround and campaign momentum. It's been an incredible and satisfying journey,” she said.

However, her departure will not affect the ongoing creative agency review process, with a new agency expected to be in place when a successor is named.

Vodafone is this week rolling out its "hyperlocal" marketing campaign this week and tripling its investment in the campaign that tailors outdoor ads specifically to the local area. 

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