Grocery retailer Coles has confirmed industry veteran Ted Horton is working on its high profile ad account, following months of speculation surrounding their relationship.
Horton, a partner and creative director at Red Agency in Melbourne, has a number of relationships with outside clients including a direct contract with David Jones, which recently moved its account from Saatchi & Saatchi to M&C Saatchi.
At David Jones, Horton is employed as the company’s creative director – television.
AdNews understands Horton has a similar relationship with Coles' creative agency of record DDB, in which he has taken the lead in the creation of Coles' recent television campaigns - Curtis Stone's $10 meals and the Prices Are Down push. Horton told AdNews he would not discuss client relationships.
Coles spent an estimated $71.5 million on main media spend in the 12 months to May 2010, up 11.7% on the prior corresponding period, according to Nielsen.
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