Sponsored: Technology is enabling clients to streamline the planning, buying, execution and reporting of campaigns, but who is getting it right?
Video is one of the most powerful mediums for reaching and engaging consumers. It has never before been so simple to take one creative asset and broadcast it to audiences across all screens – including TV and OOH. But who is executing video well? Sam Smith, managing director at TubeMogul, provides insight into how technology is enabling clients to streamline the planning, buying, execution and reporting of campaigns. Some are doing this well – others are getting left in their wake.
As seen at the Media Summit 15, the Tech Fastfronts were a new initiative delivering a high-speed showcase of the latest technologies, pilots and programs, from all corners of the industry.
Watch the five minute Tech FastFront:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at email@example.com