Indie shop BCM has appointed TBWA/NZ's Christy Peacock to the role of executive creative director, as the agency continues to drive further growth.
Peacock joins the Brisbane-based creative, digital and media agency after a three-year stint in the same role at TBWA/NZ, where he helped drive key client ANZ Bank to the number one preferred brand in the market.
Prior to TBWA, Peacock was ECD at Sydney independent Joy, working with clients including Nike, SBS and Subaru.
Before that he was creative director at Fallon USA, working as head of art and creative lead on Cadillac North America and The Cosmopolitan of Las Vegas, among others.
“BCM are on a clear trajectory. They understand the importance of data and how it can leverage great creative thinking for truly engaging outcomes," Peacock says.
"They already have a great team around them and when you combine this with the fact that they are one of Australia’s largest independent creative companies that’s run by a couple of really nice chaps, joining the team was a no brainer.”
Peacock arrives on the back of the appointment of Chris Platt in December last year, as director of media and engagement from his MD role at Universal McCann.
As well as the arrival of Phil McDonald who joined as a Shareholder and Partner in July, from the position of Regional CEO of WPP agency, Y&R.
“Paul and I have known Christy for a while now and have many mutual mates, so when we knew he was on his way back to Brisbane we thought it was only fitting that he joined us," McDonald says.
"He is a world-class creative leader and we have no doubt he will drive our creative product to another level and add real value to our clients and their brands.”
McDonald recently told AdNews the agency would continue to drive growth across both the creative and media sides of the business but said larger agency groups are "deluded" to think that the solution to the full service agency model is simply "bashing it back together" to resemble a previous structure.
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