Taste named Magazine Brand of the Year at the Australian Magazine Awards

By AdNews | 24 November 2017
Taste's December magazine

Taste.com.au has reigned supreme at the Australia Magazine Awards this morning, taking out Magazine Brand of the Year for 2017.

This is the second time Taste.com.au has taken out the top gong, also winning the accolade in 2015.

Taste and Coles have had a multimillion-dollar partnership since 2013 which allows readers to shop directly from the site with the supermarket giant. The judges said this partnership is one of the main drivers of Taste’s success at the AMA Awards.

“Taste.com.au has such a strong digital strategy and approach and is the only digital platform to have audience targeting capabilities,” the judges said.

“The judges were impressed by the photography in the magazine, the strong integration with Coles and how they have reinvented a partnership that is seven-years-old and kept it fresh. Overall very comprehensive and left the judges hungry for more.”

Taste.com.au dominated at the AMA Awards held this morning in Woolloomooloo, also being named Digital Media Brand of the Year and Food Magazine Brand of the Year.

Taste.com.au editor Brodee Myers-Cooke was named Editor of the Year with the brand going from strength to strength under her leadership.

“Taste.com.au has impressive revenue and more impressive engagement rates – so Brodee is obviously doing it right,” the judges said.

Crikey publisher Eric Beecher has been inducted into the AMA Hall of Fame for his long-standing career in the Australian media.

This year we added the new category of Best Launch/Innovation which was handed to Jones Magazine for David Jones, and Best Feature Article, which went to RACV Royal Auto.

Overall, NewLifeMedia and rival Bauer each scored five awards at the awards, with Bauer’s Elle title winning the Cover of the Year Award.

See all the winners here:

FASHION MAGAZINE BRAND OF THE YEAR

Vogue Australia

FOOD MAGAZINE BRAND OF THE YEAR

Taste.com.au

GENERAL INTEREST MAGAZINE BRAND OF THE YEAR

NW

HOME AND GARDEN - MAGAZINE BRAND OF THE YEAR

Vogue Living

NEWSPAPER INSERTED MAGAZINE BRAND OF THE YEAR

The Australian Financial Review Magazine

SPECIAL INTEREST MAGAZINE BRAND OF THE YEAR

Australian Geographic

B2B/ BUSINESS MAGAZINE BRAND OF THE YEAR

Lawyers Weekly

DIGITAL MEDIA BRAND OF THE YEAR

Taste.com.au

BEST USE OF MULTIMEDIA BY CLIENT

RACV Royal Auto - Impact

BEST LAUNCH/ INNOVATION BRAND EXTENSION

Jones Magazine

EVENT OF THE YEAR – B2B

Better Business Summit 2017 - The Adviser

EVENT OF THE YEAR – CONSUMER

Bicycling Australia - Bowral Classic

BEST FEATURE ARTICLE

Highly Commended:

Men’s Health – When the War is over

WINNER:

RACV Royal Auto - Impact

CUSTOM MAGAZINE BRAND OF THE YEAR

Coles Magazine

EDITOR OF THE YEAR

Brodee Myers-Cooke - Taste.com.au

PUBLISHER INNOVATION AWARD

Spike

SALES TEAM OF THE YEAR

Medium Rare Sales Team

DESIGNER OF THE YEAR

Aimee Carruthers – Frankie

MARKETING CAMPAIGN OF THE YEAR

Take 5 Radio Hunk

BEST CONTENT MARKETING CAMPAIGN OF THE YEAR

Festival of Fiat – Elle.com.au

U-TURN

Camper

COVER OF THE YEAR

ELLE

HALL OF FAME

Eric Beecher

2017 MAGAZINE BRAND OF THE YEAR

Taste.com.au

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus