Taste.com.au has reigned supreme at the Australia Magazine Awards this morning, taking out Magazine Brand of the Year for 2017.
This is the second time Taste.com.au has taken out the top gong, also winning the accolade in 2015.
Taste and Coles have had a multimillion-dollar partnership since 2013 which allows readers to shop directly from the site with the supermarket giant. The judges said this partnership is one of the main drivers of Taste’s success at the AMA Awards.
“Taste.com.au has such a strong digital strategy and approach and is the only digital platform to have audience targeting capabilities,” the judges said.
“The judges were impressed by the photography in the magazine, the strong integration with Coles and how they have reinvented a partnership that is seven-years-old and kept it fresh. Overall very comprehensive and left the judges hungry for more.”
Taste.com.au dominated at the AMA Awards held this morning in Woolloomooloo, also being named Digital Media Brand of the Year and Food Magazine Brand of the Year.
Taste.com.au editor Brodee Myers-Cooke was named Editor of the Year with the brand going from strength to strength under her leadership.
“Taste.com.au has impressive revenue and more impressive engagement rates – so Brodee is obviously doing it right,” the judges said.
Crikey publisher Eric Beecher has been inducted into the AMA Hall of Fame for his long-standing career in the Australian media.
This year we added the new category of Best Launch/Innovation which was handed to Jones Magazine for David Jones, and Best Feature Article, which went to RACV Royal Auto.
Overall, NewLifeMedia and rival Bauer each scored five awards at the awards, with Bauer’s Elle title winning the Cover of the Year Award.
See all the winners here:
FASHION MAGAZINE BRAND OF THE YEAR
Vogue Australia
FOOD MAGAZINE BRAND OF THE YEAR
Taste.com.au
GENERAL INTEREST MAGAZINE BRAND OF THE YEAR
NW
HOME AND GARDEN - MAGAZINE BRAND OF THE YEAR
Vogue Living
NEWSPAPER INSERTED MAGAZINE BRAND OF THE YEAR
The Australian Financial Review Magazine
SPECIAL INTEREST MAGAZINE BRAND OF THE YEAR
Australian Geographic
B2B/ BUSINESS MAGAZINE BRAND OF THE YEAR
Lawyers Weekly
DIGITAL MEDIA BRAND OF THE YEAR
Taste.com.au
BEST USE OF MULTIMEDIA BY CLIENT
RACV Royal Auto - Impact
BEST LAUNCH/ INNOVATION BRAND EXTENSION
Jones Magazine
EVENT OF THE YEAR – B2B
Better Business Summit 2017 - The Adviser
EVENT OF THE YEAR – CONSUMER
Bicycling Australia - Bowral Classic
BEST FEATURE ARTICLE
Highly Commended:
Men’s Health – When the War is over
WINNER:
RACV Royal Auto - Impact
CUSTOM MAGAZINE BRAND OF THE YEAR
Coles Magazine
EDITOR OF THE YEAR
Brodee Myers-Cooke - Taste.com.au
PUBLISHER INNOVATION AWARD
Spike
SALES TEAM OF THE YEAR
Medium Rare Sales Team
DESIGNER OF THE YEAR
Aimee Carruthers – Frankie
MARKETING CAMPAIGN OF THE YEAR
Take 5 Radio Hunk
BEST CONTENT MARKETING CAMPAIGN OF THE YEAR
Festival of Fiat – Elle.com.au
U-TURN
Camper
COVER OF THE YEAR
ELLE
HALL OF FAME
Eric Beecher
2017 MAGAZINE BRAND OF THE YEAR
Taste.com.au
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.